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Comcast Already Tried to Buy Gaming. Now NBCUniversal Gets a Second Shot.
Brian Roberts chased Activision, EA, and a piece of Epic Games but never closed. The Comcast split just handed his old ambition to someone new, with a…
Jul 22
•
Bastian Bergmann
2
The Prancing Horse Just Found Greener Pastures (In a Battle Royale)
Ferrari's $640,000 EV tanked its stock and its reputation two months ago. A mobile game most boardrooms have never heard of is already doing more for…
Jul 15
•
Bastian Bergmann
4
It's the Measurement, Stupid.
Gaming already won the audience advertisers care about the most. It just hasn't won the argument that matters to a CFO, and a blunt conversation at…
Jul 7
•
Bastian Bergmann
3
3
June 2026
Fox Paid $22 Billion for Roku. The Real Bet Is a 19-Minute Gaming Habit.
At Cannes Lions, a Roku executive laid out the data behind streaming's next engagement war. Most analysts haven't caught up yet.
Jun 30
•
Bastian Bergmann
1
1
Gaming Has Arrived at Cannes. Now Comes the Hard Part.
Two days on the Croisette, one very clear signal — and one very expensive problem still standing in gaming's way.
Jun 25
•
Bastian Bergmann
2
Inside Skate: The Immersive Game Where Brands Get to Be Themselves
Part 3 of 4: The Nike SB blueprint, the in-game jobs frontier, and why skateboarding's cultural reach extends far beyond its 62 million participants.
Jun 10
•
Bastian Bergmann
1
Games Don't Just Extend IP. They Create It.
Paramount's new gaming studio is built on a conviction most entertainment companies haven't acted on yet — and the New York Times already proved it…
Jun 9
•
Bastian Bergmann
2
1
Licensed to Sell
Omega didn't wait for the next Bond film. It launched a $9,400 watch inside a video game — and sold out. Here's what every brand strategist should learn…
Jun 4
•
Bastian Bergmann
3
3
May 2026
Roblox, Fortnite, GTA VI, or Skate: The 2x2 Matrix Brand Leaders Should Use in 2026
Part 2 of 4: Mapping the dominant immersive gaming worlds against audience scale and cultural specificity, the two axes that should drive your 2026…
May 27
•
Bastian Bergmann
2
Why 78% of Brand Activations in Immersive Worlds Live on Roblox or Fortnite, and Why That's a Trap
Five questions every brand leader should ask before adding to the ever-growing pile of brand integrations. Part 1 of a 4-part series on platform…
May 20
•
Bastian Bergmann
1
3
The Crossword Trap: Why "Just Copy The New York Times" Is the Worst Gaming Strategy in News Media
Every major newsroom is racing to ship a crossword puzzle and call it a gaming strategy. Bloomberg and The Atlantic are quietly building the actual…
May 14
•
Bastian Bergmann
3
DeepMind Just Bought Into EVE Online. Here's the Layer Even Their Own Research Says Is Missing.
Gameplay data captures what players do. It does not capture why. That is the gap, and DeepMind has already named it.
May 7
•
Bastian Bergmann
1
1
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