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Inside Skate: The Immersive Game Where Brands Get to Be Themselves
Part 3 of 4: The Nike SB blueprint, the in-game jobs frontier, and why skateboarding's cultural reach extends far beyond its 62 million participants.
Jun 10
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Bastian Bergmann
1
Games Don't Just Extend IP. They Create It.
Paramount's new gaming studio is built on a conviction most entertainment companies haven't acted on yet — and the New York Times already proved it…
Jun 9
•
Bastian Bergmann
1
1
Licensed to Sell
Omega didn't wait for the next Bond film. It launched a $9,400 watch inside a video game — and sold out. Here's what every brand strategist should learn…
Jun 4
•
Bastian Bergmann
3
3
May 2026
Roblox, Fortnite, GTA VI, or Skate: The 2x2 Matrix Brand Leaders Should Use in 2026
Part 2 of 4: Mapping the dominant immersive gaming worlds against audience scale and cultural specificity, the two axes that should drive your 2026…
May 27
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Bastian Bergmann
2
Why 78% of Brand Activations in Immersive Worlds Live on Roblox or Fortnite, and Why That's a Trap
Five questions every brand leader should ask before adding to the ever-growing pile of brand integrations. Part 1 of a 4-part series on platform…
May 20
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Bastian Bergmann
1
3
The Crossword Trap: Why "Just Copy The New York Times" Is the Worst Gaming Strategy in News Media
Every major newsroom is racing to ship a crossword puzzle and call it a gaming strategy. Bloomberg and The Atlantic are quietly building the actual…
May 14
•
Bastian Bergmann
3
DeepMind Just Bought Into EVE Online. Here's the Layer Even Their Own Research Says Is Missing.
Gameplay data captures what players do. It does not capture why. That is the gap, and DeepMind has already named it.
May 7
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Bastian Bergmann
1
1
The Real Stadium Is a Video Game: How the NBA, 2K, Adidas, and Roblox Are Rewriting Sports Fandom
Insights from iicon 2026 plus fresh EMARKETER data show that the path from fan to cart now runs through gaming, and the brands missing this shift are…
May 5
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Bastian Bergmann
1
April 2026
The Golden Age of Entertainment Has a New Address: Inside iicon 2026
ESA's inaugural conference brought EA, Take-Two, Netflix, Amazon, and Yahoo to the same stage. Here's what every brand and strategy leader needs to…
Apr 30
•
Bastian Bergmann
4
The 27-12-10 Problem: Why Brand Leaders Are Behind the Eight Ball on Mobile Gaming in 2026
Only 10% of marketers advertise in mobile games despite 54% of Americans playing them regularly. Mobile games are the blind spot that's costing brands…
Apr 24
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Bastian Bergmann
1
Scale and Intimacy Are Not a Trade-Off. Gaming Proves It.
A smarter approach to gaming, and why winning brands won't be the ones with the biggest Roblox experience. Part 3/3 | Brand Distribution, Audience…
Apr 21
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Bastian Bergmann
1
1
Stop Renting Your Audience. The Companies That Figured It Out Are Buying the Doorway.
Three case studies in what it looks like when you actually start to own your distribution. Part 2/3 | Brand Distribution, Audience Ownership, and the…
Apr 16
•
Bastian Bergmann
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