The Idolatry of Attention

Active media time is flat at about 25 hours a week. Growth now comes from the value created inside each minute, and games are built for exactly that.

Oct 28 • Bastian Bergmann

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Public Media Aired Bluey and Sesame Street. Where Are the Games?

Bluey’s game has passed 75 million downloads. Public broadcasters have the IP, the trust, and the audience, yet they lack a shared gaming strategy.

Oct 7 • Bastian Bergmann

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September 2026

The Gaming Excuse Every CMO Uses Just Expired

Unity and Unreal shared a stage, Netflix wired itself into a game engine, and a startup can build branded game before your coffee gets cold. The skills…

Sep 23 • Bastian Bergmann

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Netflix Doesn't Need to Buy Take-Two. It Needs a Better Deal.

31 million views, an $82 billion walk-away, and the licensing template Netflix already used on Arcane point to something cheaper than an acquisition.

Sep 15 • Bastian Bergmann

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The Freaks Are Back, and They Brought Their Marketing Budgets

Inside Gamescom 2026's record numbers, Balenciaga's cultural strategy, and why PubMatic and Digital Turbine's APAC leads say the experimental budget…

Sep 1 • Bastian Bergmann

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July 2026

Comcast Already Tried to Buy Gaming. Now NBCUniversal Gets a Second Shot.

Brian Roberts chased Activision, EA, and a piece of Epic Games but never closed. The Comcast split just handed his old ambition to someone new, with a…

Jul 22 • Bastian Bergmann

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The Prancing Horse Just Found Greener Pastures (In a Battle Royale)

Ferrari's $640,000 EV tanked its stock and its reputation two months ago. A mobile game most boardrooms have never heard of is already doing more for…

Jul 15 • Bastian Bergmann

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It's the Measurement, Stupid.

Gaming already won the audience advertisers care about the most. It just hasn't won the argument that matters to a CFO, and a blunt conversation at…

Jul 7 • Bastian Bergmann

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June 2026

Fox Paid $22 Billion for Roku. The Real Bet Is a 19-Minute Gaming Habit.

At Cannes Lions, a Roku executive laid out the data behind streaming's next engagement war. Most analysts haven't caught up yet.

Jun 30 • Bastian Bergmann

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Gaming Has Arrived at Cannes. Now Comes the Hard Part.

Two days on the Croisette, one very clear signal — and one very expensive problem still standing in gaming's way.

Jun 25 • Bastian Bergmann

2

Inside Skate: The Immersive Game Where Brands Get to Be Themselves

Part 3 of 4: The Nike SB blueprint, the in-game jobs frontier, and why skateboarding's cultural reach extends far beyond its 62 million participants.

Jun 10 • Bastian Bergmann

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Games Don't Just Extend IP. They Create It.

Paramount's new gaming studio is built on a conviction most entertainment companies haven't acted on yet — and the New York Times already proved it…

Jun 9 • Bastian Bergmann

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