Another tech and business newsletter?
I asked myself the same question. I don’t blame you at all. There are a ton of great resources out there. So why do you need another email in your crowded inbox? Because we will explore the specific intersection of tech and business with the industries responsible for all of our favorite guilty pleasures: media, entertainment, and video games. You will get the analytical rigor and strategic insights you expect from a newsletter worth your time. But we’ll never take ourselves too seriously and add healthy doses of humor along the way to wash down facts, figures, and thoughts.
In content and delivery: It’s Technically Entertaining.
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The world of consumers is changing.
Consumer expectations have dramatically changed. For the first time ever, consumers are spending more money on experiences than on goods and services. They expect rich, personalized, and deeply engaging experiences. And consumers expect companies they engage with to react and respond in real time.
The days of traditional forms of consumer engagement, like TV, are numbered. While the old guard is riding into the sunset, the new guard is already here, in full force: video games and immersive digital experiences.
In 2030, 3.8 billion people globally will be playing video games almost daily. These people then go out as consumers of every brand they engage with. It’s the consumer touch point of the 21st century.
Not only are the media and entertainment industry being turned upside down by video games and technology in general. As the boundaries between gaming and other industries continue to fade, any company that strives to directly engage with consumers has to wrap their head, and arms, around what by and large is foreign territory.
Here’s your inside track.
My new book will be published in the spring of 2025. It explores video games as the next generation of consumer engagement for any company and brand, and shines a light on companies that are leading the way in meeting consumers where they are. After having interviewed more than 100 senior executives from global companies such as Adidas, Unilever, Chipotle, BMW, The New York Times, and Peloton the book is packed with rich stories and actionable insights you can directly apply to your organization. Leading up to the publication date, I will share updates about the book’s progress as well as provide a sneak peak into the various stories.
Additionally, we will dig deeper into one topic or story each week to help you stay on top of current events at the intersection of tech, business, and entertainment. Is Netflix the ultimate experience company? What does the gamification of commerce and retail look like? Will Epic Games ever IPO? What are the latest M&A rumblings? Why are entertainment companies heavily investing in transmedia teams? Anything is fair game. Pun intended.
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