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DeepMind Just Bought Into EVE Online. Here's the Layer Even Their Own Research Says Is Missing.

Gameplay data captures what players do. It does not capture why. That is the gap, and DeepMind has already named it.
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I help you understand the business of gaming, entertainment, and technology before your competitors do.

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The Real Stadium Is a Video Game: How the NBA, 2K, Adidas, and Roblox Are Rewriting Sports Fandom
Insights from iicon 2026 plus fresh EMARKETER data show that the path from fan to cart now runs through gaming, and the brands missing this shift are…
 • Bastian Bergmann
The Golden Age of Entertainment Has a New Address: Inside iicon 2026
ESA's inaugural conference brought EA, Take-Two, Netflix, Amazon, and Yahoo to the same stage. Here's what every brand and strategy leader needs to…
 • Bastian Bergmann
The 27-12-10 Problem: Why Brand Leaders Are Behind the Eight Ball on Mobile Gaming in 2026
Only 10% of marketers advertise in mobile games despite 54% of Americans playing them regularly. Mobile games are the blind spot that's costing brands…
 • Bastian Bergmann
Scale and Intimacy Are Not a Trade-Off. Gaming Proves It.
A smarter approach to gaming, and why winning brands won't be the ones with the biggest Roblox experience. Part 3/3 | Brand Distribution, Audience…
 • Bastian Bergmann
Stop Renting Your Audience. The Companies That Figured It Out Are Buying the Doorway.
Three case studies in what it looks like when you actually start to own your distribution. Part 2/3 | Brand Distribution, Audience Ownership, and the…
 • Bastian Bergmann
You Don't Own Your Audience. You Never Did.
Aggregation theory explains the distribution trap every brand is stuck in and what it will take to escape. Part 1/3 | Brand Distribution, Audience…
 • Bastian Bergmann
Disney Is Eyeing Epic Games. I've Spoken to People on the Inside.
What a potential Disney-Epic deal means for the future of gaming, entertainment, and brand marketing.
 • Bastian Bergmann
Video Games Like Pokémon Go Built the World You Live In. Nobody Noticed.
From catching Pokémons to delivery robots: why gaming has always been the world's most important technology lab — and what decision makers need to…
 • Bastian Bergmann

Technically Entertaining

This is Technically Entertaining. Sharp analysis on gaming, entertainment, and technology for the business leaders who know that culture is strategy. By Bastian Bergmann, author and entrepreneur.
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