Technically Entertaining

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Inside Skate: The Immersive Game Where Brands Get to Be Themselves

Part 3 of 4: The Nike SB blueprint, the in-game jobs frontier, and why skateboarding's cultural reach extends far beyond its 62 million participants.
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I help you understand the business of gaming, entertainment, and technology before your competitors do.

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Games Don't Just Extend IP. They Create It.
Paramount's new gaming studio is built on a conviction most entertainment companies haven't acted on yet — and the New York Times already proved it…
 • Bastian Bergmann
Licensed to Sell
Omega didn't wait for the next Bond film. It launched a $9,400 watch inside a video game — and sold out. Here's what every brand strategist should learn…
 • Bastian Bergmann
Roblox, Fortnite, GTA VI, or Skate: The 2x2 Matrix Brand Leaders Should Use in 2026
Part 2 of 4: Mapping the dominant immersive gaming worlds against audience scale and cultural specificity, the two axes that should drive your 2026…
 • Bastian Bergmann
Why 78% of Brand Activations in Immersive Worlds Live on Roblox or Fortnite, and Why That's a Trap
Five questions every brand leader should ask before adding to the ever-growing pile of brand integrations. Part 1 of a 4-part series on platform…
 • Bastian Bergmann
The Crossword Trap: Why "Just Copy The New York Times" Is the Worst Gaming Strategy in News Media
Every major newsroom is racing to ship a crossword puzzle and call it a gaming strategy. Bloomberg and The Atlantic are quietly building the actual…
 • Bastian Bergmann
DeepMind Just Bought Into EVE Online. Here's the Layer Even Their Own Research Says Is Missing.
Gameplay data captures what players do. It does not capture why. That is the gap, and DeepMind has already named it.
 • Bastian Bergmann
The Real Stadium Is a Video Game: How the NBA, 2K, Adidas, and Roblox Are Rewriting Sports Fandom
Insights from iicon 2026 plus fresh EMARKETER data show that the path from fan to cart now runs through gaming, and the brands missing this shift are…
 • Bastian Bergmann
The Golden Age of Entertainment Has a New Address: Inside iicon 2026
ESA's inaugural conference brought EA, Take-Two, Netflix, Amazon, and Yahoo to the same stage. Here's what every brand and strategy leader needs to…
 • Bastian Bergmann

Technically Entertaining

This is Technically Entertaining. Sharp analysis on gaming, entertainment, and technology for the business leaders who know that culture is strategy. By Bastian Bergmann, author and entrepreneur.
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