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The Idolatry of Attention

Active media time is flat at about 25 hours a week. Growth now comes from the value created inside each minute, and games are built for exactly that.
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Public Media Aired Bluey and Sesame Street. Where Are the Games?
Bluey’s game has passed 75 million downloads. Public broadcasters have the IP, the trust, and the audience, yet they lack a shared gaming strategy.
 • Bastian Bergmann
The Gaming Excuse Every CMO Uses Just Expired
Unity and Unreal shared a stage, Netflix wired itself into a game engine, and a startup can build branded game before your coffee gets cold. The skills…
 • Bastian Bergmann
Netflix Doesn't Need to Buy Take-Two. It Needs a Better Deal.
31 million views, an $82 billion walk-away, and the licensing template Netflix already used on Arcane point to something cheaper than an acquisition.
 • Bastian Bergmann
The Freaks Are Back, and They Brought Their Marketing Budgets
Inside Gamescom 2026's record numbers, Balenciaga's cultural strategy, and why PubMatic and Digital Turbine's APAC leads say the experimental budget…
 • Bastian Bergmann
Comcast Already Tried to Buy Gaming. Now NBCUniversal Gets a Second Shot.
Brian Roberts chased Activision, EA, and a piece of Epic Games but never closed. The Comcast split just handed his old ambition to someone new, with a…
 • Bastian Bergmann
The Prancing Horse Just Found Greener Pastures (In a Battle Royale)
Ferrari's $640,000 EV tanked its stock and its reputation two months ago. A mobile game most boardrooms have never heard of is already doing more for…
 • Bastian Bergmann
It's the Measurement, Stupid.
Gaming already won the audience advertisers care about the most. It just hasn't won the argument that matters to a CFO, and a blunt conversation at…
 • Bastian Bergmann
Fox Paid $22 Billion for Roku. The Real Bet Is a 19-Minute Gaming Habit.
At Cannes Lions, a Roku executive laid out the data behind streaming's next engagement war. Most analysts haven't caught up yet.
 • Bastian Bergmann

Technically Entertaining

This is Technically Entertaining. Sharp analysis on gaming, entertainment, and technology for the business leaders who know that culture is strategy. By Bastian Bergmann, author and entrepreneur.
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