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Comcast Already Tried to Buy Gaming. Now NBCUniversal Gets a Second Shot.

Brian Roberts chased Activision, EA, and a piece of Epic Games but never closed. The Comcast split just handed his old ambition to someone new, with a clean balance sheet and no excuses left.
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I help you understand the business of gaming, entertainment, and technology before your competitors do.

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The Prancing Horse Just Found Greener Pastures (In a Battle Royale)
Ferrari's $640,000 EV tanked its stock and its reputation two months ago. A mobile game most boardrooms have never heard of is already doing more for…
 • Bastian Bergmann
It's the Measurement, Stupid.
Gaming already won the audience advertisers care about the most. It just hasn't won the argument that matters to a CFO, and a blunt conversation at…
 • Bastian Bergmann
Fox Paid $22 Billion for Roku. The Real Bet Is a 19-Minute Gaming Habit.
At Cannes Lions, a Roku executive laid out the data behind streaming's next engagement war. Most analysts haven't caught up yet.
 • Bastian Bergmann
Gaming Has Arrived at Cannes. Now Comes the Hard Part.
Two days on the Croisette, one very clear signal — and one very expensive problem still standing in gaming's way.
 • Bastian Bergmann
Inside Skate: The Immersive Game Where Brands Get to Be Themselves
Part 3 of 4: The Nike SB blueprint, the in-game jobs frontier, and why skateboarding's cultural reach extends far beyond its 62 million participants.
 • Bastian Bergmann
Games Don't Just Extend IP. They Create It.
Paramount's new gaming studio is built on a conviction most entertainment companies haven't acted on yet — and the New York Times already proved it…
 • Bastian Bergmann
Licensed to Sell
Omega didn't wait for the next Bond film. It launched a $9,400 watch inside a video game — and sold out. Here's what every brand strategist should learn…
 • Bastian Bergmann
Roblox, Fortnite, GTA VI, or Skate: The 2x2 Matrix Brand Leaders Should Use in 2026
Part 2 of 4: Mapping the dominant immersive gaming worlds against audience scale and cultural specificity, the two axes that should drive your 2026…
 • Bastian Bergmann

Technically Entertaining

This is Technically Entertaining. Sharp analysis on gaming, entertainment, and technology for the business leaders who know that culture is strategy. By Bastian Bergmann, author and entrepreneur.
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